Why the UFC should Capitalize on Pay-Per-View Pirates

There was a time before the Ultimate Fighter show successfully brought mixed martial arts into our living rooms, when the internet served as the only medium to keep up with the latest happenings with the sport. Since then a lot of progress has been made but even now, we still don’t see ESPNor regular news inserting fight results between NBA or NFL updates.

A recent article on MMA Junkie really struck a nerve with me. President of the UFC Dana White, when asked about pirated UFC Pay-Per-View streams, stated “We’re gonna go after them, we’re gonna go after them hard, and we’re gonna hurt them”. Depending on where you sit, you may say this is a good thing or a bad thing. For me anyways it is a sign that the UFC is falling out of touch with their fans and making a mistake of epic proportions.

Let’s think back for a moment to a few years ago when the only way you could get your MMA news was to log on to favorite sites. The only buzz the UFC made was with the underground crowd via word of mouth and internet social circles. Back then, the internet was still young, YouTube was nowhere in sight, and

Author

Ingo Weigold

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Co-Host of the weekly MMANUTS MMA Podcast. Matt introduced the UFC and mixed martial arts to me a few years back and I’ve been addicted ever since. In 2008 we started training in Krav Maga until we found Comprido BJJ in 2009 which we call home now. Currently training in Thai Boxing, Wrestling, and Brazillian Jiu Jitsu, the latter of which is my favorite martial art. Love every aspect of MMA and especially find the ground game the most interesting.