VIDEO: Don Frye Appearing in New Priceline Ad

William Shatner, perhaps best known as Captain Kirk, has been involved with Priceline ads for what feels like a very long time now, to the point where they’ve felt the need to switch things up a bit. They’ve brought in Big Bang Theory actress Kelly Cuoco as his daughter and now, well, they’ve added the biggest name of them all, they’ve added Don Frye to the mix. Was it a one-off thing? Sure, probably, but it’s still Don Frye as the head of a biker gang looking for a decent deal on a hotel, which is about as bad ass as these ads will ever get.

So go ahead, watch Don Frye head up a biker gang below.