Going “viral” is one of those things that companies strive for all of the time, but have a difficult time doing. The UFC’s way to work around this is to create new YouTube accounts and put together comedy videos promoting upcoming events. The latest one to get that is UFC 178. For those wondering if Jon Jones and Daniel Cormier would pay any sort of price for their scuffle, I think looking at how the UFC has decided to promote UFC 178 is proof enough that those guys are golden.
This UFC 178 promo is footage from the scuffle, with audio from Chappelle’s Show over it.