UFC® today announced its partnership with DGital Media to launch an exclusive on-demand audio series. “UFC Unfiltered with Jim Norton and Matt Serra” will be the primary podcast destination for fight fans as veteran comedian Jim Norton and former UFC welterweight champion Matt Serra serve as co-hosts for the global sports brand’s first-ever audio series.
Scheduled to debut on Tuesday, June 21, this series will publish two episodes per week, available each Tuesday and Thursday on-demand via multiple outlets and apps, such as UFC.com, iTunes, GooglePlay, Spotify, Stitcher, TuneIn and many others. This partnership also positions UFC as the first sports brand to collaborate with DGital Media.
“We are excited to partner with DGital Media and launch our new show for fight fans around the world,” UFC Executive Vice President of Operations & Production Craig Borsari said. “This podcast will serve as a new avenue for our fans to consume exclusive audio content at their convenience. We feel that Jim and Matt will provide both insightful fight analysis along with plenty of stories and observations surrounding UFC, sports and topics of general interest.”
“There is no fan base that craves and consumes insider content more than the loyal followers of UFC, and we feel this new partnership will help bring them even closer to the athletes and stories they love,” said Chris Corcoran, Chief Content Officer – DGital Media.
Norton, a comedian, radio personality, author and actor, most recently served as the co-host of the Opie with Jim Norton Show on Sirius XM Radio. He has also made appearances on Louie, Inside Amy Schumer, written two best-selling books and taped five stand-up comedy specials.
Serra, a longtime mixed martial arts practitioner and coach, currently co-stars with UFC President Dana White on “Dana White: Lookin’ For a Fight.” Serra also owns two SerraBJJ Brazilian Jiu-Jitsu Academy locations, where he trains former UFC middleweight champion Chris Weidman, UFC bantamweight Aljamain Sterling and UFC light heavyweight Gian Villante.
The launch of the show leads into the 5th Annual UFC International Fight Week™, which takes place from Tuesday, July 5 through Sunday, July 10 in Las Vegas, Nevada. The world’s largest celebration of combat sports, UFC International Fight Week will feature the UFC Fan Expo®, 2016 UFC Hall of Fame Induction Ceremony, the Ulti-man 5k, and numerous fan activations throughout the week. The landmark week is highlighted by three events in three nights, culminating in the historic UFC® 200: CORMIER vs. JONES 2, on Saturday, July 9 at T-Mobile Arena.