UFC Formally Announces UFC Fight Pass in Afternoon Presser

When the UFC announced that there would be a “special” press conference this afternoon people’s imaginations started to get the better of them and somehow there was a rumor that they were going to announce Brock Lesnar vs. Fedor Emelianenko. I’m pretty sure that Fedor is just hanging out in Russia right now probably wearing his favorite sweater. Anyway, today’s announcement was about the UFC Fight Pass, which is officially launched and free until March.

Yes, that means two free months of UFC Fight Pass and you can access it right now via http://www.ufc.tv.

That was what their big announcement was this afternoon, so I hope you weren’t excited. UFC Fight Pass is still a pretty cool concept and it’s cool that the first two months will be free, right?