The UFC is in a precarious position right now, with live attendance hurting in some places, as well as PPV and television numbers being down, but when they go big their live gates tend to not disappoint. The same can be said for live gates in new regions, like when they go international. Dana White set some high expectations for UFC 175, making claims that UFC 175 would surpass $5m for the live gate, which is a huge number.
It turns out that UFC 175 did $4.4 million of a live gate, which is still an incredible number, but once again Dana White has made something that didn’t have to be a situation into a situation by claiming that it would be over $5 million. This is a great number for the UFC, one that they should be proud of, but there were still lofty expectations going into the event that were just not going to be met. [source]