Sometimes I question UFC’s aesthetics, which I believe that I do for very good reason. Face the Pain is an awful, awful song yet we’ve been dealing with it for years now. UFC’s production tends to look exactly the same from arena-to-arena, year-after-year. The same could be said for UFC’s posters, yet this UFC 173 poster is seriously incredible. It shows an odd awareness that it’s time to switch things up a little and highlights both Lyoto Machida and Chris Weidman quite well. I was already pumped up for UFC 173, but this poster has just moved that needle a little bit more. See what good promotional materials can do?