Last night was yet another delightful evening of UFC programming on Fox Sports 1, which as we are all well aware of now, is having a hard time finding a real audience. This has led to UFC programming being at home on its new network and finding it difficult to pull in decent ratings, which in turn makes it more difficult to sell PPVs and seems to just be awful for business overall.
Last night UFC held a live event, Fight for the Troops 3, featuring Tim Kennedy vs. Rafael Natal as the headliner which saw an average of 641,00 viewers, which for the quality of the card and the fact it was on way earlier on a network no one watches, it isn’t that bad. Then comes The Ultimate Fighter 18, which was struggling to find an audience before the shift to Fox Sports 1 and is now really struggling, that pulled in an average of 583,000 viewers.
I’m sure that Bjorn Rebney finds this comical. [link]