Well, this is what I feel like people have wanted for a long time now; for a UFC fighter to be featured in a big, serious Nike ad campaign, and Jon Jones has definitely been one of the breakthrough stars in that regard. Jon Jones has his own Nike shoes, which in and of itself is a big deal, but he’s also in Nike ads now, as he is in the new Nike “Just Do It” ad which was released.
This ad campaign is the 25th anniversary of Nike’s famous “Just Do It” campaign, which has featured a ton of top athletes over the years. The ad features other athletes like LeBron James, Serena Williams, Gerald Pique and Andre Ward. Check it out here.