Big time sponsorships in MMA are a big deal. Remember when Jon Jones landed Nike? That was huge. Reebok have been dipping their toe into the waters with MMA for a while now, including deals with big name fighters like Rampage Jackson and Chuck Liddell, while still feeling out the younger crowd with guys like Johny Hendricks. Now Reebok’s latest UFC sponsorship is UFC Lightweight Champion Anthony Pettis.
This is a huge deal for Anthony Pettis, picking up a big name sponsor like this. Anthony Pettis will next be seen coaching alongside Gilbert Melendez for The Ultimate Fighter 20.