There has been a lot of speculation as to what kind of PPV numbers Ronda Rousey can do on her own and UFC 170 was her big chance to prove herself. According to early estimates for UFC 170 it looks like those numbers are not exactly spectacular and once again prove that the UFC needs to do a bit more to move the needle or find itself in trouble. Those estimates paint UFC 170 at 300 – 400,000 buys, which seems to be right in line with UFC’s baseline for PPV sales.
That isn’t exactly a ringing endorsement for Ronda Rousey, the UFC’s New Star, but then again, it is an early estimate only and the final numbers could be different.
— MMA Supremacy (@MMASupremacy) February 27, 2014